"Many publicists who promote their clients to the media consider talk radio to be one of the most powerful tools in their arsenal." (Talkers Magazine, May 2008)
It's no secret that talk radio is the most effective way of promoting anything and everything! No one can argue the value of talk radio. Over the past decade or so, the number of talk shows on radio has exploded. There are the hugely successful and popular Rush Limbaugh, Sean Hannity and the rest of the "Heavy Hundred" who may limit guest appearances, yet whose mere mention of a book or a public figure sways voters, turns heads, increases Web traffic. Publicists appreciate the tremendous value of the "Heavy Hundred" and the mentions they give their authors and clients.
And then there are ALL THE REST - the dynamic, brilliant, vibrant radio hosts who are broadcasting local radio shows - in large and medium-size markets - and making their own history. They're huge stars in the making - creative, funny, smart... the future stars of America - the shows that sell books, the shows that know, understand and appeal to grassroots America.
Talk radio allows its guests to REALLY get through to the listeners - in an intimate, uncensored, unfiltered, LIVE and exciting forum. Anything can happen! A television interview requires SO much preparation... once a guest gets in makeup, on the air, and fights for his or her 3-5 minutes, he's out the door and wondering if he actually reached anyone.
Talk radio is THE MOST EFFECTIVE way to promote a book, an idea, a point of view, a blog... it's the 21st Century's most vital medium for the average person who listens while driving to work, who listens while running errands, who listens... because THEY KNOW THEY MUST STAY INFORMED and there's so little time to read the paper.
Some recent radio tours conducted by SandyPR.com:
Inside Gitmo: The True Story Behind the Myths of Guantanamo Bay (Hardcover)
by Gordon Cucullu (Author)
#5 in Books > History > World > 21st Century
#14 in Books > History > Military > Iraq War
#28 in Books > Nonfiction > Current Events > Terrorism
United in Hate: The Left's Romance with Tyranny and Terror (Hardcover)
by Jamie Glazov (Author)
After only 3 days on a radio tour: Amazon.com Sales Rank: #349 in Books
#1 in Books > Nonfiction > Social Sciences > Political Science > Political Doctrines > Communism
#1 in Books > Nonfiction > Politics > Ideologies > Communism & Socialism
#2 in Books > Nonfiction > Politics > History & Theory