The
Washington-based "Spicer & Co.'' will broadcast from studios near the
White House, where Spicer will lead an ensemble of Washington insiders,
experts, journalists and power brokers to analyze the day's top headlines from
the Beltway and the key news from the U.S. and the world.
"We are going
to offer viewers a unique perspective and insights into what's really
happening, who is up, who's down and most importantly how it's going to affect
their lives,'' Spicer said. "I've had a front row seat to how Washington
works at the highest levels – in the White House, Congress, the Pentagon and K
Street. We are going to invite our viewers into a conversation that is totally
unique. We will ask the questions and cover the topics that everyone in America
is thinking about, but no one is asking or talking about."
Spicer has a long
and distinguished career working in Washington, having spent years on Capitol
Hill helping craft policy and working with the media. Outside of D.C., he has
been a key player on numerous Congressional and national political
campaigns.
"Sean has
been on the inside of how decisions are made in a way so few have,"
Newsmax CEO Christopher Ruddy said. "He was a success as White House press
secretary because he connected to ordinary Americans." Ruddy noted that at
the White House, Spicer's TV ratings for press conferences was "off the
charts - a phenomenon that hasn't happened before or since."
Spicer worked as
an aide and press secretary for several members of Congress and House
Committees. In 2011, Spicer was named communications director of the Republican
National Committee and from 2014-2016 also served as its chief strategist. In
December 2016, President-Elect Donald Trump appointed him to be the nation's
28th White House Press Secretary. After his tour in the White House, Spicer
wrote a New York Times bestselling memoir about his years in Washington,
"The Briefing: Politics, the Press, and the President.'' He also launched
RigWil LLC, a strategic consulting firm and is a partner in Point1, a mail and
digital firm.
A graduate of the
Connecticut College, he earned a Master's degree from the United States Naval
War College and currently serves as a Commander in the U.S. Navy Reserves as a
public affairs officer. Last year, Spicer won the hearts of Americans on ABC's
hit show "Dancing with the Stars." With interpretations of the
dancefloor favorites, Spicer lasted an impressive nine weeks on the popular
show.
Spicer is expected
to blend the same buzz and excitement with the news of the day to his daily
show on Newsmax TV, which is carried on all major cable systems in 100 million
cable and paid OTT homes, surpassing Bloomberg Television in total household
reach, household coverage area rating, and average audience, as overall reach
rose close to 200 percent since August of 2019, according to ComScore data.
"Our content
is resonating with Americans across the nation who are hungry for a fresh
alternative to Fox News, CNN, MSNBC, and other news channels,'' said Ruddy, who
adds that the network will continue announcing new programs in the coming weeks
and months.
Newsmax
TV is carried on all major
cable and MVPD systems, including DirecTV, Xfinity, Dish, Spectrum, Optimum,
Fios, Cox, U-verse, Suddenlink, Wow, Armstrong and several dozens more systems
and OTT platforms. The channel has become America's fastest-growing cable news
channel targeting Baby Boomers with a heartland perspective. The channel
provides 12 hours of original news content daily with programming focused on
breaking news and analysis. The Newsmax lineup includes shows and experts,
including talk radio hosts Chris Salcedo and Howie Carr, Alan Dershowitz,
Michelle Malkin, Mike Huckabee, John Bachman, and Nancy Brinker, famed founder
of the Susan G. Komen Race for the Cure, among others.
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