Newsmax
Launches Cable TV Channel
to
35 Million Homes on Monday, June 16
New York, NY — June 16, 2014 —
Newsmax Media, Inc. has announced that it has
reached a distribution agreement with satellite TV providers DISH Network and DIRECTV, expanding the reach of its forthcoming
news, information and lifestyle channel, Newsmax TV, to nearly 35 million
satellite homes and businesses when it soft-launches on Monday, June 16. The
new distribution deal puts Newsmax TV
in more than one-third of U.S. cable and satellite homes.
Focused on serving an audience of more than 80 million disenfranchised baby
boomers, Newsmax TV has signed a distribution deal with DirecTV and is
accelerating toward a national launch that expects to reach 40 percent of U.S.
cable and satellite homes by the end of this year. Newsmax TV also plans a
major OTT platform rollout with penetration estimated in excess of 100 million
iOS and Android smart devices.
Newsmax TV
will provide independent news with a mainstream conservative tilt, while offering
a balanced perspective open to all points of view. More than just a politically
focused channel, Newsmax TV will provide a full range of informational
programming and lifestyle content for boomers in the areas of health, finance
and personal well-being.
"The agreement we have signed with DirecTV marks a significant milestone
for Newsmax TV as we prepare for a national launch this summer. Our launch will
benefit from the existing Newsmax.com
audience that is already in place who will naturally be drawn to our brand of
news, features, and useful information, and consists of one of the highest
concentrations of baby boomers on the Web," says Christopher Ruddy, CEO of and President of NewsMax Media, Inc. - one
of the nation's leading news media companies. "We will immediately plug
into that audience to participate in the
development and the evolution of the channel prior to a national launch."
In addition to planned cable and satellite distribution, the new channel will
be available via a wide range of "TV Everywhere" platforms just as
the crucial 2014 midterm election coverage commences, thus allowing customers to access content from Newsmax TV
through internet-based services - either live or on demand.
"Newsmax was born on the Internet and as the lines between TV and the Web
blur, we will attract a growing audience that doesn't
differentiate between the two. As a result, we are also well positioned to
maximize the opportunities provided by 'TV Everywhere' platforms to reach tens
of millions of Americans," Ruddy said.
The Newsmax TV channel will build on and benefit from an array of Newsmax Media
multimedia assets, which include:
·
The Newsmax Feed
Network, now carried on approximately 2,000 Web sites with 1 billion page views
monthly; and
·
Top ranked Web sites
like Newsmax.com, Newsmaxhealth.com and Moneynews.com, which draw close to 14 million unique
monthly visitors, including more than 4 million opt-in e-mail news alert
subscribers.
With headquarters in
West Palm Beach and Boca Raton, Fla., and additional studios in New York,
Washington, D.C., and Los Angeles, Newsmax TV will initially launch with nine
hours of original programming. The schedule will expand to 18 hours by year's
end with an emphasis on practical, useful information that is relevant to the
lives of a large, under-served adult audience.
Its wide array of compelling alternative content will include:
·
News: A national network of top journalists providing
credible, useful information on the latest developments throughout the United
States and around the world.
·
Politics: Thoughtful, straightforward reporting and
analysis on the latest from Washington, D.C., with a mix of news and
conversation. Key lawmakers and legislators from across the political spectrum
will be regular contributors to Newsmax TV reports, as they have been on the
Newsmax Web site.
·
Personal
Finance: Wall Street insiders and
other top financial analysts will provide helpful, original perspectives on the
markets and the latest trends in investing.
·
Health: Highly regarded doctors and medical experts
will keep Newsmax TV viewers informed about the newest treatment options,
updates in medicine and relevant tips on leading a healthy life.
·
Entertainment: With all the news about key developments in
Hollywood, Newsmax TV will keep audiences informed on everything going on in
front of and behind the cameras and across all screens.
In addition to
finalizing its initial round of daily programming, Newsmax Media will soon
announce select programming deals along with key Newsmax TV executive
appointments to advertising sales, distribution, production and operational
management positions.
About Christopher Ruddy: Mr.
Ruddy is a noted journalist and entrepreneur, and is CEO and president of
Newsmax Media, Inc., one of the nation's leading news media companies. In 1998,
Ruddy founded Newsmax, a multimedia company that publishes online and offline
content in the fields of news, politics, health and finance. Newsmax.com ranks
consistently as one of the country's most trafficked news Web sites. As a
journalist, Ruddy previously worked at the New York Post and the Pittsburgh
Tribune Review. A Newsweek cover story named him as one of America's
top 20 most influential news media personalities.
About Newsmax Media: Founded in 1998, Newsmax Media is a privately held news-focused
media organization. In addition to being the parent company that is launching
Newsmax TV nationally, its media holdings and products include The Newsmax Feed
Network, Newsmax.com, Moneynews.com, Newsmaxhealth.com, Newsmax Magazine and
more than a dozen health and financial online and print newsletters.
